VTMN | website



I designed a responsive Shopify marketplace for dietary supplements that allows individual sales as well as monthly subscriptions. 

The goal was to create a website and brand that feels simple, clear, demonstrates transparency, and gives guidance to users.



After interviewing 6 supplement users, I learned of their frustrations with their current experience of shopping for diet supplements, and found that they valued 3 things: transparency, guidance, and community. 

From this, I came up with a user persona, a signature brand move, logo, and 3 design/branding principles to guide the experience.

My Role: user Interviews | Competitive Audit | Content Strategy | Wireframing | Visual Design
timeline: 2 weeks



After interviewing 6 people, I came up with a persona to represent my research on the demographic. In addition to this, I created an empathy map to help me put myself in the user's world to better understand their process, problems, and goals.


user research findings


logo concept


responsive view of product description page


experience principles & mockups