Hi! I’m Nisa, a product designer connecting what people need with what makes a product succeed.
Over 10+ years at Uber, Google, and startups, I’ve designed journeys across screens, services, and teams that help people make confident decisions and businesses grow.
Selected case studies
- GoogleHotel DealsTags: Systems thinking,ExperimentationCreating a consistent language for hotel value across Search.$16.9MProjected incremental annual Travel Ads revenue
- UberDriver LoyaltyTags: Product strategy,UX designA two-week trial that let Uber drivers use Uber Pro benefits before earning them.+29%Program comprehension+20%Program awareness
- UberDriver OnboardingTags: Product strategy,Content strategyHelping drivers arrive prepared and start earning.+72%Vehicle inspection completion
- TestBoxDemo Creation EngineTags: Systems thinking,UX designTurning a demo marketplace into a demo creation engine for sales teams.+123%Win rate among adopting vendorsPassword protected
- ModularityCollaborative financial planningTags: UX design,0→1Designing collaborative financial planning with AI-assisted insights.Pre-seedFunding raisedPassword protected
Additional projects across B2B, consumer, fintech, and micromobility are available on request.